Cookie policy
Language notice: this English translation is provided for convenience. In case of discrepancy, the Italian version prevails.
Last update: 25 June 2026.
This cookie policy explains which technologies can be used by the E-ROE website and how to manage preferences.
What cookies are
Cookies are small files that can be saved on your device to run the site or collect technical and statistical information.
Technical cookies
The site uses technical technologies necessary for the proper functioning of pages, menus, forms, security and cookie preferences. These technologies do not require prior consent.
Analytical cookies and marketing
Google Analytics 4 is uploaded only after user consent via banner. Monitored events serve to understand which pages and CTA generate requests, without using data for advertising profiling.
The site also includes Meta Pixel, used to measure visits, evaluate the effectiveness of advertising campaigns and create publics linked to Meta ads.
Cookie and technology table
| Name | Type | Purpose | Indicative duration |
|---|---|---|---|
eroe_cookie_consent | Technical, localStorage | Stores user choice on analytics. | Up to deletion browser data or change preferences. |
eroe_headline_id, eroe_headline_variant, eroe_headline_phase | Technicians, first-party | They maintain stable version of the headline shown in the landing and allow aggregate counts without contact data. | 30 days. |
_ga, _ga_* | Analytics | Statistics aggregated by Google Analytics 4, only after consent. | Defined by Google Analytics and the property settings. |
_fbp, fr and related Meta technologies | Marketing | Measuring campaigns, PageView and advertising through Meta Pixel. | Defined by Meta and browser settings. |
Management
The banner allows you to accept or refuse analytics. After choosing, you can reopen the banner from the link "Preferences cookie" in the footer of the site.
Contact
For requests relating to cookies you can write to nuoviclienti@e-roe.it.