BorgoFit: a new website for training in Piacenza
A website built from scratch for BorgoFit: bespoke design, class timetable, trainer profiles and WhatsApp enquiries for Piacenza and nearby areas.
Where we started.
At the start of the project, BorgoFit already owned a domain, but it did not display a working website. Its previous online presence was no longer available. The new website was designed and developed from scratch using the client’s materials, photographs and brief.
Why the process needed a bespoke system.
BorgoFit needed an online space to explain personal training programmes, display its classes and introduce its trainers to people in Piacenza and the surrounding area. Moving from information to an enquiry had to be straightforward on smartphones too.
What we did.
- Information architecture, art direction and responsive layouts designed around pastel colours and real photography.
- Services, team, facilities and FAQs organised into dedicated pages, with a mobile burger menu.
- A weekly timetable showing class days and times, allowing visitors to choose a session before requesting a place.
- Service-specific WhatsApp messages and a form preparing an enquiry with the class, date, name and phone number.
- Individual trainer profiles covering education and specialisms, also accessible by clicking their photographs.
- Astro development, optimised responsive images and consent controls for statistics and the map.
Design, classes and enquiries.
A website built from scratch to present BorgoFit’s services and people, with a direct route from information to an enquiry.
Bringing the gym’s identity online.
The design translates the BorgoFit environment into pages with soft colours and real photographs of the gym and team. The content hierarchy gives space to its mission, services and people, while the layout adapts to smartphone browsing.
Days and times before making an enquiry.
Functional training, postural exercise and junior athletic training are arranged in a weekly timetable. Selecting a class leads to a form that suggests a date matching the class day. The enquiry is then prepared for WhatsApp.
An enquiry that already reflects the visitor’s interests.
Service buttons open a message about the selected programme. For classes, the form collects the required details and prepares an enquiry for the visitor to review before sending. The team remains responsible for confirming availability and appointments.
Project images.
Real screenshots from 3 September 2026, cropped to show the features. Open an image to inspect the details.
Public information connected to the process.
- The gym, training programmes and team can now be explored on the BorgoFit domain.
- The timetable displays the days and times of the three classes on one page.
- Visitors can prepare a relevant enquiry to send to the team on WhatsApp. Availability is confirmed by BorgoFit.
- The website was published on 9 September 2026. At the time this case study was published, no enquiry or commercial performance data was available.