Julian Lops: website, portfolio and photo backend
Visual identity, custom site, fast portfolio, autonomous backend, blog and national SEO for a wedding photographer and reportage.
Where we left.
Julian Lops didn't have a real website or an online portfolio. The previous presence was a very dated page with little more than the name, while social media, managed directly by the photographer, could not replace a proprietary space optimized for research and contacts.
What had to be settled.
The new site had to value high-quality photographs without becoming slow, making clear marriage, ceremonies and reports, working well on smartphones and allowing Julian to update images and content without depending on a developer every time.
What we did.
- Creation of visual identity and an essential design, bright and consistent with the imagination of marriage.
- Strategy, architecture, texts and custom development of the site, from domain to publication and hosting.
- Photo Portfolio organized from the selection of the customer, with categories, filters and detail views.
- Custom Backend to independently upload photos, projects and wedding stories.
- Responsive optimization, speed and management of images to maintain quality without weighting navigation.
- National SEO on photography, marriage and related services, supported by an editorial blog section.
What's better.
- A complete professional presence replaces the old page without content and portfolio.
- Services, methods and photo style are understandable from the first access.
- Telephone, WhatsApp and request for advice make contact immediately even from mobile.
- The photographer can feed portfolios and blogs independently through the dedicated backend.
Strategy, experience and digital system.
The choices that have transformed separate channels into a coherent digital presence.
Build a recognizable presence starting almost from scratch.
The old page did not tell the photographer or his work. E-ROE has defined visual identity, typography, palette and editorial tone, translating the bright aesthetic of marriage into an essential site that leaves room for images.
- Visual identity designed by E-ROE.
- Complete architecture of services, methods and reviews.
- Texts oriented to clarity and confidence.
- Domain, hosting and publication managed in the project.
A live portfolio, powered directly by the photographer.
Julian has selected representative images of his own style; E-ROE organized them in a consultation system and developed a customised backend. The photographer can add new works and tell real stories without intervening on the code.
- Photographic selection curated by the customer.
- Categories, filters and detail views.
- Custom Backend for images and content.
- Autonomous portfolio management and stories.
High quality images, light navigation.
Speed, responsive and photographic optimization have been central since the beginning. On desktops and smartphones, the site retains the impact of images and maintains always accessible phone, WhatsApp and request for advice.
- Optimization of the weight of the photographs.
- Layout responsive and mobile-first.
- Telephone and WhatsApp are within easy reach.
- Direct path to the request for advice.
From images to national organic research.
SEO has been designed to intercept research related to photography, marriage, ceremonies and reporting across Italia. The blog allows to expand over time coverage by telling real weddings, photo services and useful content for couples.
- SEO strategy aimed at the Italian market.
- Pages dedicated to the main photo services.
- Metadata and content optimized for research.
- Blog prepared for stories and insights.
Project images.
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