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Maria Francesca Milani: ecommerce renovation
Project on ecommerce, graphics, usability, SEO and product communication for a fashion brand.
Background
Where we left.
Maria Francesca Milani is a fashion project linked to curated product, craftsmanship and image.
Problem
What had to be settled.
The site had to better explain the product and make the purchase route clearer.
Work done
What we did.
- Refusal of the ecommerce site.
- I work on graphics, usability and product pages.
- SEO optimization with specific categories and pages.
- Revision of texts and product presentation.
Result
What's better.
- Shop more consistent with the brand image.
- Products easier to read and evaluate.
- More neat base for SEO, campaigns and future communication.
Materials
Project images.
We only display authorized materials.