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Maria Francesca Milani: ecommerce renovation
Project on ecommerce, graphics, usability, SEO and product communication for a fashion brand.
Project type
An ecommerce redesign for a fashion brand.
Maria Francesca Milani is an ecommerce redesign for fashion, with a clearer structure for presenting collections, products and brand identity.
fashion ecommerce redesignfashion brand ecommerceShopify fashionfashion ecommerce website
Background
Where we started.
Maria Francesca Milani is a fashion project linked to curated product, craftsmanship and image.
Problem
The challenge.
The site had to better explain the product and make the purchase route clearer.
Work done
What we did.
- Refusal of the ecommerce site.
- I work on graphics, usability and product pages.
- SEO optimization with specific categories and pages.
- Revision of texts and product presentation.
Result
What's better.
- Shop more consistent with the brand image.
- Products easier to read and evaluate.
- More neat base for SEO, campaigns and future communication.
Materials
Project images.
We only display authorized materials.