Metis: a digital ecosystem for two locations and two routes
Strategy, design, development Astro, local SEO, social, Meta Ads and Airtable management to unify the digital experience of Metis One and Metis Lib.
Where we left.
Metis had grown through two locations, different paths and multiple communication channels. The identity was already recognizable, but lacked a digital point capable of reuniting the offer and clearly return the value of the method.
What had to be settled.
Information on locations, services and specializations was fragmented. For a new person it was not immediate to distinguish Metis One from Metis Lib, choose the most suitable route and understand how to start. Social media, campaigns and internal activities also needed a common direction.
What we did.
- Definition of the site's architecture to bring together Metis One, Metis Lib, services and content in a single path.
- Direction UX/UI and responsive application of the already existing Metis identity, to all pages.
- Custom development in Astro with fast pages, local SEO structure and contacts accessible from each route.
- Organization of testimonials, results, teams and insights to make the method more concrete and credible.
- Production of social content and management of Meta campaigns for customer acquisition and personal search.
- Construction of an Airtable management to centralize operational information and reduce missing steps.
What's better.
- A more readable offer, with a common entry and a clear distinction between Metis One and Metis Lib.
- A consistent experience between desktop and mobile, designed to transform interest into a contact request.
- More space for content building trust: method, principles, professionals, reviews and results.
- Site, marketing and internal management are now part of the same ecosystem, with clearer roles for each channel.
Strategy, experience and digital system.
The choices that have transformed separate channels into a coherent digital presence.
A single entrance, two recognizable routes.
We built a hierarchy capable of holding together the Metis brand and, at the same time, making the choice between the two locations immediate. The homepage introduces the common method; the dedicated pages then explain to those who address each route and with which services.
- Metis One by force, Hyrox, posture and pre/post part training.
- Metis Lib for posture, senior and adapted physical activity.
- Vertical services accessible without unnecessary steps.
- Always recognizable locations and contacts in the navigation path.
A custom site, fast and contact oriented.
Design, texts and development were designed together to present a premium service without making complex navigation. Astro allows you to distribute light and solid pages; the responsive structure maintains readable content and invitations to action on each device.
- Custom development in Astro and reusable components.
- Responsive navigation and contact routes via WhatsApp.
- Local SEO structure for services, locations and territorial research.
- Reviews, results and teams integrated as trust tests.
The site works together with marketing and internal organization.
The launch was not treated as an isolated intervention. The site is the point of arrival of content and campaigns, while Airtable supports internal work and reduces the dispersion of operational information.
- Social video and graphic content coordinated with positioning.
- Meta campaigns dedicated to new customers and recruiting.
- Management Airtable to centralize activities and information.
- A common direction between public presence and internal processes.
Project images.
We only display authorized materials.