About: from WooCommerce slow to Shopify
Full migration from WooCommerce to Shopify to reduce uploads from about 30 to 3 seconds, simplify catalog and multi-magnet and preserve SEO.
Where we left.
He already had brand, communication and catalog. The WooCommerce shop was visually near the desired direction, but it had been configured badly: the backend was unstable and limiting, the daily activities took too long and a page could take about 30 seconds to charge.
What had to be settled.
It was not enough to redesign the site. It was necessary to change the platform without losing products, customers, orders, content, images and organic positioning, reconstructing at the same time catalog, research and internal processes on a more solid basis.
What we did.
- Full migration from WordPress and WooCommerce to Shopify of products, customers, orders, content and images.
- URL mapping and SEO redirects to preserve organic traffic continuity during platform change.
- UX design and development of the Shopify theme, maintaining the existing brand and improving navigation and speed.
- Reorganization of catalog and categories with filters, simplified search and SEO optimization.
- Product cards with dynamic sections, exhaust management and custom code changes.
- Italian and English bilingual configuration, multi-magnet management and training for independent use of the backend.
What's better.
- Indicative loading times reduced from about 30 to about 3 seconds.
- Fastest daily management for products, orders, stocks and catalog loading.
- Individual products and artisanal assortment organized more clearly for internal users and teams.
- Organic traffic supported over time through technical SEO, optimized categories and blog content.
Public numbers of the project.
Data shared by the customer and related to the period of collaboration indicated in the case study.
Indicative time a page could require on the old WooCommerce.
Indicative time obtained after the migration and reconstruction of the shop.
Catalogue and navigation configured to serve the international audience.
Strategy, experience and digital system.
The choices that have transformed separate channels into a coherent digital presence.
Change platform without erasing the history of the shop.
The transition to Shopify has included essential data and content: products, customers, orders and images. URL mapping and redirects have protected SEO continuity, preventing the technological change from missing the job already done.
- Transfer of products, customers and orders.
- Migration of content and images.
- Existing URL mapping.
- Redirect SEO to new destinations.
From waits up to 30 seconds to pages around 3.
Speed was the most obvious problem, but it depended on a overall fragile technical approach. Shopify has offered a more stable base and more performing servers; the new theme has been developed to maintain the existing identity with a much more responsive experience.
- New Shopify infrastructure.
- Development UX and dedicated theme.
- Custom code on the necessary functions.
- Fastest navigation on desktop and mobile.
Many products, single pieces and less friction in the choice.
The craft catalogue includes many products and creations also available as single pieces. Collections, filters and research have been reconsidered to help people find what they are looking for and allow the team to organize the assortment with fewer steps.
- Categories and collections optimized also for SEO.
- Filters to make exploration easier.
- Search custom products.
- Dynamic patterns and management of exhausted.
A backend that simplifies everyday work.
Shopify has made the management of the products more direct, the loading of the catalogue and the control of the stocks, even on several warehouses. The multilanguage opens the shop to the international public, while E-ROE continues to follow SEO and blog content.
- Product management and orders more immediate.
- Coloured jackets with multi-layer.
- Shop in Italian and English.
- SEO and blogs followed in continuity by E-ROE.
Project images.
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