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Dream Nauta Lab: identity, site and back office by artist

Visual identity, custom site, catalog works, archive events, autonomous backend and SEO to build from scratch the digital presence of Riccardo Foletti.

Artistic showcaseCustom site with backendDream Nauta Lab

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Background

Where we left.

Riccardo Foletti had no site, digital portfolio or defined visual identity. The works and events lived almost exclusively on social managed by the artist, without a proprietary place able to represent research, route and catalog.

Problem

What had to be settled.

The project had to tell the artist and make available works, techniques, exhibitions and events, without forcing it into a generic template. At the same time Richard had to be able to update the catalogue independently, with a simple flow and suitable for visual content.

Work done

What we did.

Strategy, visual identity, architecture, design and texts developed from the analysis of works and from the comparison with the artist.
Bilingual custom site to present biography, research, catalog, commissions, events and contacts.
Portfolio organized by categories, techniques, state of works and detail information.
Custom Back office to create and edit works, descriptions, sizes, images, categories and events.
Management of content order and visibility, backup and automatic image optimization.
Hosting, SEO dedicated to the positioning of the artist and continuous technical assistance.

Result

What's better.

Riccardo now has a coherent and recognizable digital presence, independent from social channels alone.
The entire catalogue can be published and organized as a live archive of available works, sold and historicalized.
Past and future events become a documentable part of the artistic journey.
The artist can update works and events independently, while E-ROE follows infrastructure and technical assistance.

Within the project

Strategy, experience and digital system.

The choices that have transformed separate channels into a coherent digital presence.

Identity and direction

Give a digital form to artistic research.

The project began by observing the works and dialogue with Riccardo to understand themes, language and sensitivity. From this analysis were born visual identity, palette, typography and a dark and material design, able to support images without turning into a neutral frame.

Visual identity created from scratch.
Strategy and architecture defined with the artist.
Texts dedicated to biography and research.
Bilingual Italian and English experience.

Catalogue and route

A live archive, not a simple gallery.

The works are organized by categories, techniques, years and status, so that the visitor can explore the path of the artist and distinguish available works, sold or archived. Biography, research, commissions and events complete the reading of the project.

Complete catalogue of works.
Filters by state, technique and year.
Boards with descriptions, sizes and images.
Paths for availability and works on commission.

Custom Backend

Autonomy built on the real needs of the artist.

The back office is designed only with the necessary functions. Riccardo can create and edit works, manage categories, order content and update exhibitions and events without crossing menus or configurations designed for other types of site.

Autonomous management of works and categories.
Archive of past and future events.
Order control, visibility and texts.
Automatic image backup and optimization.

SEO and infrastructure

A proprietary base to make Riccardo Foletti recognizable.

The SEO structure connects the artist's name, works, techniques, research and events, offering search engines more solid content than just social. Hosting and technical assistance keep the system up to date and ready to evolve.