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Studio Lia Molinari: site, social and local campaigns
Case study on site, social content, Meta Ads and Google Ads to make clearer services and contacts of a dental firm.
Background
Where we left.
The Studio Lia Molinari had already a recognizable presence, but site, social and campaigns had to work with a more unitary direction.
Problem
What had to be settled.
Those who arrived online had to quickly understand treatments, study approach, contact channels and why to trust.
Work done
What we did.
- Site refurbishment with clearer structure for services, trust and contacts.
- Organization of social content to maintain consistency with the site.
- Google Ads management to intercept high-intention local research.
- Meta Ads support and communication materials connected to the arrival pages.
Result
What's better.
- Clearest route between local research, content and contact.
- More readable services for those who compare online studies and treatments.
- More coherent communication in a sector where trust and reassurance are decisive.
Materials
Project images.
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