White Lotus: a showcase website built from scratch with local SEO in Piacenza
Strategy, visual identity, responsive design and development from scratch of an Astro website with local SEO, video and booking journeys for White Lotus.
A website for a beauty and wellness studio.
White Lotus is a website project for a beauty and wellness studio, with a guide page for osteomassage and clear paths towards booking.
Where we started.
White Lotus by Cristina did not have a website. We started with Cristina's real practice, her method and the supplied materials to define positioning, page architecture, digital visual identity, layout, tone of voice and contact journeys from scratch. From the first design decisions through to publication, every part of the website was designed and developed specifically for the business.
The challenge.
There was no web presence capable of explaining osteomassage clearly, distinguishing the treatments, documenting professional training and guiding people towards booking. Skills, values and varied materials had to become a complete, professional and welcoming digital identity, designed for smartphones and equipped with a local SEO foundation from the outset, without medical promises or unsubstantiated outcomes.
What we did.
- The website architecture, art direction and responsive layout were designed from scratch, translating the brand's warm colours into a distinctive digital experience.
- The content hierarchy was defined to place osteomassage at the centre of the offer and clearly distinguish the other treatments.
- Dedicated service pages were created with copy aligned to local searches and consistent references to Piacenza.
- Vertical videos were integrated into the homepage and osteomassage page, with accessible controls and behaviour that respects reduced-motion preferences.
- A Training section and the first Temple of Massage article were created with the event poster, certificate and muted practice videos.
- Direct journeys lead to WhatsApp, phone calls and SumUp booking, with quick actions optimised for smartphones.
- Privacy and cookie policies and a consent panel were implemented, with Google Analytics 4 configured to activate only after statistics consent.
What's better.
- Osteomassage is now the website's lead service, with a page explaining the method, context and ways to get in touch.
- Services, expertise and professional training are arranged into distinct and easier-to-navigate journeys.
- Real videos, images and content make the digital presence more personal and consistent with the studio experience.
- Booking, WhatsApp and phone actions remain immediately available throughout the mobile journey.
- The technical structure provides an orderly foundation for local SEO, future updates and consent-based measurement.
Strategy, experience and digital system.
The choices that have transformed separate channels into a coherent digital presence.
From the real business to a complete digital identity.
There was no website to redesign: there was a digital presence to imagine and build. We translated Cristina's method and the studio's welcoming atmosphere into an original visual and narrative system, defining architecture, palette, typography, page rhythm and content hierarchy around osteomassage and somatopsychic wellbeing.
- Information architecture designed from scratch.
- A warm, professional and distinctive art direction.
- A bespoke responsive layout without off-the-shelf templates.
- Astro development and content shaped around the business.
Services and location become a structure people can navigate.
We created pages around the main needs and consistently connected service, business and location. Titles, metadata, structured data, contact information and address support a local presence that can grow through real content over time.
- A dedicated osteomassage in Piacenza page.
- Consistent metadata and structured data.
- Uniform local information throughout the website.
- An editorial foundation ready for new insights.
Vertical video and professional training make the website feel alive.
The vertical format supplied by the social media manager became part of the web experience without being forced into a horizontal frame. The Training section can document courses and certificates over time, beginning with the Temple of Massage experience.
- A vertical frame consistent with the original format.
- Controllable playback that respects reduced motion.
- Accelerated and muted training videos.
- An article featuring the real poster and certificate.
From content to booking without unnecessary steps.
Phone, WhatsApp and SumUp support the different ways someone may choose to contact Cristina. Primary actions remain available on mobile, while privacy, cookie and external-content preferences make data handling more transparent.
- SumUp booking integrated at key points.
- WhatsApp and phone calls always easy to reach.
- Navigation and calls to action verified on smartphones.
- Google Analytics 4 active only after statistics consent.
Project images.
We only display authorized materials.