White Lotus: a showcase website and local SEO for wellbeing in Piacenza
An Astro website, local SEO, video content and booking journeys designed to make White Lotus recognisable and give osteomassage a central role.
Where we left.
White Lotus by Cristina already had an initial online presence. The next phase began with direct input from the client and new materials, transforming that foundation into a website that better reflects her method, her specialisation in osteomassage and the personal relationship she builds in the studio.
What had to be settled.
The most distinctive service did not yet have enough space, while information about treatments, training and booking needed to become easier to find. The website also had to feel lively on smartphones, retain a professional and welcoming tone, and establish a local SEO foundation without using medical promises or unsubstantiated outcomes.
What we did.
- Content was reorganised to place osteomassage at the centre of the offer and clearly distinguish the other treatments.
- Dedicated service pages were created with copy aligned to local searches and consistent references to Piacenza.
- Vertical videos were integrated into the homepage and osteomassage page, with accessible controls and behaviour that respects reduced-motion preferences.
- A Training section and the first Temple of Massage article were created with the event poster, certificate and muted practice videos.
- Direct journeys lead to WhatsApp, phone calls and SumUp booking, with quick actions optimised for smartphones.
- Privacy and cookie policies and a consent panel were implemented, ready to activate Google Analytics only after configuration and consent.
What's better.
- Osteomassage is now the website's lead service, with a page explaining the method, context and ways to get in touch.
- Services, expertise and professional training are arranged into distinct and easier-to-navigate journeys.
- Real videos, images and content make the digital presence more personal and consistent with the studio experience.
- Booking, WhatsApp and phone actions remain immediately available throughout the mobile journey.
- The technical structure provides an orderly foundation for local SEO, future updates and consent-based measurement.
Strategy, experience and digital system.
The choices that have transformed separate channels into a coherent digital presence.
Giving priority to the service that truly distinguishes White Lotus.
The new hierarchy starts with osteomassage and somatopsychic wellbeing. The homepage, method and service pages help visitors understand what Cristina offers, who it is for and when to ask for guidance, without confusing a wellbeing treatment with healthcare.
- Osteomassage as the lead service.
- Distinct journeys for beauty and wellbeing.
- A professional, knowledgeable and welcoming tone.
- Careful wording without therapeutic guarantees.
Services and location become a structure people can navigate.
We created pages around the main needs and consistently connected service, business and location. Titles, metadata, structured data, contact information and address support a local presence that can grow through real content over time.
- A dedicated osteomassage in Piacenza page.
- Consistent metadata and structured data.
- Uniform local information throughout the website.
- An editorial foundation ready for new insights.
Vertical video and professional training make the website feel alive.
The vertical format supplied by the social media manager became part of the web experience without being forced into a horizontal frame. The Training section can document courses and certificates over time, beginning with the Temple of Massage experience.
- A vertical frame consistent with the original format.
- Controllable playback that respects reduced motion.
- Accelerated and muted training videos.
- An article featuring the real poster and certificate.
From content to booking without unnecessary steps.
Phone, WhatsApp and SumUp support the different ways someone may choose to contact Cristina. Primary actions remain available on mobile, while privacy, cookie and external-content preferences make data handling more transparent.
- SumUp booking integrated at key points.
- WhatsApp and phone calls always easy to reach.
- Navigation and calls to action verified on smartphones.
- Analytics prepared but inactive without configuration and consent.
Project images.
We only display authorized materials.