If you have an activity, you probably already asked yourself this question: ** Do I really need a showcase website? * *
The answer depends on how you want to show up online. Because today a site is not just a page with address, phone number and some photos. It’s the point where a potential customer understands who you are, what you do, how professional you are and why you should choose yourself.
A showcase website** serves exactly this: present your business in a clear, professional and credible way, transforming the first online impression into trust.
What is a showcase website?
A showcase website is a website designed to present a business, a professional, a company or a service. It does not necessarily have the function of selling online as an ecommerce, but it aims to explain who you are, what you offer and how people can contact you.
It’s the digital version of your business. Only, unlike a physical showcase, can be seen by anyone, at any time, even when the store, study or office are closed.
A well-made showcase website is not limited to saying “we hesitate”. It must communicate value, respond to customer doubts and guide people towards a concrete action: call, write, book advice or request information.
What does a showcase website really need?
A showcase website first serves to make you feel more professionally. When a person hears about your business, he sees your content on social media or finds you on Google, he often searches for a site to better understand who you are.
If you find nothing, or find an old, slow or untreated site, the perception of your value can be lowered. Although you actually work very well.
The showcase website therefore serves to place order in your communication. Instead of letting people get an idea only from Instagram, Google Maps or word of mouth, give them a clear space where they find all the important information.
For whom is a showcase website useful?
A showcase website is useful for local activities, professionals, studies, artisans, gyms, beauty centers, restaurants, shops, service companies and SMEs.
It is especially important if you sell services or products that require trust. Before contacting you, people want to understand if you are serious, if you are suitable for their needs and if you value the price you ask.
In these cases the site is not just a digital business card. It is a commercial tool that prepares the customer before even the call or message.
Featured or ecommerce website: what is the difference?
An ecommerce is used to sell products directly online. A showcase website, instead, serves to present the activity and generate contacts.
This means that you do not necessarily have a product catalog, a shopping cart or online payments. If your goal is to receive requests, reservations, phone calls or quotes, a showcase website can be the most suitable solution.
The important thing is not to think that “less functions” means “less strategy”. A well-made showcase website must be carefully designed, because each page has to bring the user to better understand your value.
What should a professional showcase website contain?
A professional showcase website should have a clear home, a presentation of the activity, a service page, a section with strengths, trusted elements and an obvious call to action.
People need to figure out what you do right away, who you do it and why they should contact you. If they have to search too much, read confused texts or navigate a disordered site, it is very easy to go out without writing.
An effective site must be easy to use, fast, optimized for smartphones and built with a structure designed to drive the user.
Why avoid a showcase website made with a generic template
A template may look like a comfortable solution, but it often forces you to adapt your business to a ready-made structure. The result is a site that maybe looks nice, but does not really communicate who you are.
The problem of templates is that they are born to go well a little to everyone. But your business is not the same as all the others.
A custom showcase website, instead, starts from what you want to communicate: your services, your positioning, your ideal customers and the value you want to convey.
Why E-ROE manufactures customized showcase websites
In E-ROE we make custom showcase websites without using templates, WordPress, Wix or standard platforms.
The reason is simple: we want to build sites that really represent activities, not sites equal to a thousand others. Each project starts from communication, structure and commercial goal.
The site has to help you get better, transmit more value and make it easier for a potential customer to decide to contact you.
Discover the showcase websites E-ROE
Can a showcase website help you get more customers?
Yes, if it’s built well. A site alone does not do miracles, but can greatly improve the way people perceive your activity.
When the site communicates professionalism, order and value, the customer arrives more prepared to contact. She understands better what you do, she trusts more and needs less to be convinced from scratch.
This can bring more demands, but above all better demands: people who have already understood your value and are closer to decision.
Conclusion: the showcase website is your online stop point
A showcase website serves to give your business a clear, professional and credible online presence. It does not replace social media, word or Google Maps, but makes them stronger.
When a person is looking for you, he has to find something that confirms the value of your business. An old, generic or nonexistent site can create doubts. A custom site, instead, can help you communicate better and make you choose with more confidence.
If you don’t have a site today, or have a site that doesn’t represent you anymore, it’s time to build a more serious online presence.
Frequently asked questions
What is a showcase website?
A showcase website is a website designed to present a business, a professional or a company. It serves to explain who you are, what you offer and how people can contact you.
A showcase website sells online?
Not necessarily. Unlike an ecommerce, a showcase website has the main objective of generating contacts, requests, calls or bookings.
How much does a showcase website cost?
The cost depends on the structure, pages and level of customization. With E-ROE the initial development costs 0 euro instead of 1,500 euro*; if you choose to publish, the annual service costs 480 euro as a final price*. Advanced features require a separate evaluation.
Need a showcase website if I already have Instagram?
Yes, because Instagram is a social channel, while the site is a proprietary space where you can present your business in an orderly, comprehensive and professional way.
Does E-ROE use templates to create showcase websites?
No. E-ROE manufactures custom showcase websites without using templates, WordPress, Wix or standard platforms.