Matteo Dosi
Founder of E-ROE. It follows strategy, structure, content, web development and measurement of digital projects.
From initial demand to online result.
Matteo translates goals and constraints of activity into pages, messages and measurable paths. When you need specific skills, coordinate a lean team without multiplying steps and interlocutors.
Experience explained through method and projects.
The E-ROE guides are born from the analysis of sites, research data, contact paths and concrete problems encountered in the projects.
Strategy and structure
It defines objectives, public, hierarchy of pages and priorities before switching to design.
Texts and SEO
Connect search intentions, useful content and call to action without promising automatic results.
Development and performance
It builds responsive experiences, accessible and read, controlling its technical aspects.
Measurement
Use analytics and Search Console to locate pages to improve and check what happens after publication.
The last articles of Matthew.
Practical insights on showcase websites, SEO, e-commerce and digital marketing.
ChatGPT Ads, privacy and GDPR: what an advertiser needs
OpenAI declares that conversations are not shared with advertisers. But when the user arrives on the site, Pixel, form and CRM require a correct privacy project.
ChatGPT Ads, privacy and GDPR: what advertisers need to know
OpenAI states that conversations are not shared with advertisers. When a user reaches the advertiser's website, however, Pixel, forms and CRM require a sound privacy setup.
ChatGPT Ads B2B: how to generate truly qualified contacts
In the B2B the module sent is not enough: a ChatGPT Ads campaign should be evaluated on quality of contacts, opportunities and pipeline, especially when the sales cycle is long.
ChatGPT Ads B2B: how to generate qualified enquiries
In B2B, a submitted form is not enough: a ChatGPT Ads campaign should be assessed on import quality, opportunities and pipeline, especially when the sales cycle is long.
OpenAI Pixel and ChatGPT Ads conversions: tracking guide
A click is not a conversion. OpenAI Pixel and Conversions API connect ChatGPT Ads to qualified enquiries, orders and real actions without counting failed or duplicate events.
OpenAI Pixel and conversions ChatGPT Ads: tracking guide
One click is not a conversion. OpenAI Pixel and Conversions API connect ChatGPT Ads to qualified contacts, orders and real actions without counting false or duplicate events.
Do you have a site to create or improve?
Describe the current situation: Matteo answers you with the first useful priorities.