Author E-ROE

Matteo Dosi

Founder of E-ROE. It follows strategy, structure, content, web development and measurement of digital projects.

Direct responsibility

From initial demand to online result.

Matteo translates goals and constraints of activity into pages, messages and measurable paths. When you need specific skills, coordinate a lean team without multiplying steps and interlocutors.

How to work

Experience explained through method and projects.

The E-ROE guides are born from the analysis of sites, research data, contact paths and concrete problems encountered in the projects.

01

Strategy and structure

It defines objectives, public, hierarchy of pages and priorities before switching to design.

02

Texts and SEO

Connect search intentions, useful content and call to action without promising automatic results.

03

Development and performance

It builds responsive experiences, accessible and read, controlling its technical aspects.

04

Measurement

Use analytics and Search Console to locate pages to improve and check what happens after publication.

Signed guides

The last articles of Matthew.

Practical insights on showcase websites, SEO, e-commerce and digital marketing.

ChatGPT Ads02 September 2026 - 11 min

How to create a ChatGPT Ads campaign: strategy, page and measurement

A ChatGPT Ads campaign does not depart from the announcement: it starts from the decision you want to intercept and the conversion you can measure.

ChatGPT Ads02 September 2026 - 11 min

How to create at ChatGPT Ads campaign: strategy, page and measurement

A ChatGPT Ads campaign does not depart from the announcement: it starts from the decision you want to intercept and the conversion you can measure.

ChatGPT Ads02 September 2026 - 9 min

ChatGPT Ads in Italia: how it works, costs and what it serves

ChatGPT Ads arrived at Italia. This is what changes compared to traditional advertising, how ads are shown and what to prepare before investing.

ChatGPT Ads02 September 2026 - 10 min

ChatGPT Ads in Italia: how it works, costs and what it served

ChatGPT Ads goodbye to Italia. This is what changes compared to traditional advertising, how ads are shown and what to prepare before investing.

Illustrated flow of automation of business processes with CRM, email, calendar, documents and human approval
Automation02 September 2026 - 11 min

Automation of business processes: examples, costs and methods to start

How to choose the first process to automate, connect tools and reduce repetitive tasks without losing control over exceptions.

Illustrated flow of automation of business processes with CRM, email, calendar, documents and human approval
Automation02 September 2026 - 11 min

Automation of business processes: examples, costs and methods to start

How to choose the first process to automate, connect tools and veteran repetitive tasks without losing control over exceptions.

Next step

Do you have a site to create or improve?

Describe the current situation: Matteo answers you with the first useful priorities.

No commitment. Matteo answers you personally within a working day.
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