Matteo Dosi
Founder of E-ROE. It follows strategy, structure, content, web development and measurement of digital projects.
From initial demand to online result.
Matteo translates goals and constraints of activity into pages, messages and measurable paths. When you need specific skills, coordinate a lean team without multiplying steps and interlocutors.
Experience explained through method and projects.
The E-ROE guides are born from the analysis of sites, research data, contact paths and concrete problems encountered in the projects.
Strategy and structure
It defines objectives, public, hierarchy of pages and priorities before switching to design.
Texts and SEO
Connect search intentions, useful content and call to action without promising automatic results.
Development and performance
It builds responsive experiences, accessible and read, controlling its technical aspects.
Measurement
Use analytics and Search Console to locate pages to improve and check what happens after publication.
The last articles of Matthew.
Practical insights on showcase websites, SEO, e-commerce and digital marketing.
Custom business portal: what to define before development
From workflows to permissions: a practical brief for a business portal that starts with the work, not a list of screens.
Projects on a showcase website: how to present real work
Choose projects you may publish, explain the decisions behind them and connect real evidence to your services without inventing results.
Business website copy: what to prepare and what to write
A practical method for preparing the brief and writing homepage, service and contact page copy.
ChatGPT Ads: how to read your report and judge results
From CTR to qualified leads: a practical way to turn a ChatGPT Ads report into campaign decisions.
Creating a website in Italy: what to prepare and how to choose
A practical route from the initial brief to launch, including what to ask and what to test.
Free website in Italy: 7 checks before you choose
Free may describe only one stage of a website project. These seven questions reveal the full offer.
Do you have a site to create or improve?
Describe the current situation: Matteo answers you with the first useful priorities.