A website for craftsman must transform real jobs and skills into clearer demands.
Those looking for a craftsman want to understand if you do that kind of work, if you work in his area and how he can ask for a quote.
The problem of many craft sites
Often the best works are hidden in photos scattered between phone, WhatsApp and social. The site, when it exists, remains old or too generic.
The result is that those who arrive online do not understand what to ask, what jobs you have already done and why should trust.
What must contain the site
For awebsite for craftsmanfrom:
- main services;
- work carried out;
- areas served;
- materials or working method;
- reviews or proof of trust;
- request quote or WhatsApp.
The work gallery is important, but it must be organized. It is not enough to upload images: context, description and type of intervention are needed.
Higher education
A good site can help you receive better requests.
For example, a form can ask for cities, type of work, urgency and site or existing photos. Also a pre-compiled WhatsApp message can help avoid too vague requests.
Local SEO
Local research is important for many craft companies. The site can explain served areas, services and jobs without creating duplicate pages for each municipality.
The important thing is to be realistic: better a clear and useful page than many pages almost identical.
From where to
If you already have pictures of works made, you can start from those. If you do not have ordered materials, you can build the structure first and then complete it.
The goal is not to have the largest site, but a site that makes you understand what you do and bring more sensible budget requests.
