A website with WhatsApp can receive more contacts, but only if the button is placed at the right point.
Putting a generic icon down is not enough. The site must explain the offer well and then make the passage to the conversation natural.
Where to put WhatsApp
The most useful points are:
- hero of the page, if the user has already understood the proposal;
- service sections, near the explanation of the problem;
- box price or proposal;
- footer and contacts;
- mobile sticky, if it does not cover the content.
From smartphone the button must be easy to use, but not invasive.
Pre-compiled messages
A pre-compiled message can improve contact quality.
Instead of opening an empty chat, you can use texts like:
“Hello, I would like information for a showcase website for my business. “
Or:
“Hello, I saw the page for aesthetic centers and I would like to understand how the first proposal works. “
This also helps those who write, because you do not have to think from scratch to the message.
WhatsApp does not replace the site
WhatsApp is the contact channel. The site is the context that prepares that contact.
If the page doesn’t explain what you do, WhatsApp will bring vague messages. If instead the page clarifies services, indicative price, method and main doubts, the conversation starts best.
Track the clicks
If you use campaigns or want to understand what works, WhatsApp clicks should be tracked.
In the case of acustom store, it makes sense to distinguish the click WhatsApp from the form compilation, because they are two different intentions but both useful.
When it works better
WhatsApp works well for local activities, professionals, beauty centers, gyms, artisans, restaurants and services where the first contact is conversational.
The rule is simple: first make you understand, then write. Not the opposite.