An ecommerce not only grows because it is online. It grows when people understand what you sell, because they should trust and what they have to do to buy.
The product page must explain well. Campaigns must bring right people. Emails must recover who does not buy immediately. Data must help you choose what to improve.
The channels must speak
Meta Ads, Google Ads, SEO, newsletters and automations work better when starting from the same idea. If each channel says something different, the user gets lost.
Where the orders are lost
Often orders are lost in very concrete points: weak product cards, slow mobile site, unclear checkout, few trust tests, absent emails or unmarked campaigns.
From where to
You don’t need to do this right away. First you look where people get stuck. Then you put in order the most important parts: product, page, traffic, email and customer recovery.
